Presentation training: Storydesign & Storytelling 2-days English

Storytelling is a fantastic way to boost your presentation skills. It stirs your listeners’ imagination, makes their heart beat faster, and effortlessly captures and holds their attention. Storytelling gets your audience to engage with your content on an entirely different level. Because you show your listeners what you are talking about, you can appeal to their emotions. Another advantage of storytelling is that your listeners will remember your presentation better.

Storytelling is not a cure-all. Without a cognitive framework, stories are mere entertainment, fun to listen to but serving no purpose. You can learn how to structure, deliver and elaborate on an anecdote, but that will get you no closer to giving an effective presentation.

On the other hand, the facts alone are also not enough. Being rationally persuaded of something in no way means that we will act accordingly. How often don’t we come across ideas that we endorse completely but then disregard? If an idea fails to move us, we won’t act on it.

If you want to use storytelling to achieve success in business, you need a story strategy. That involves creating a solid Storydesign and then enhancing the outline presentation with the art of Storytelling. This approach produces presentations that are crisp, persuasive and riveting. During this two-day course, you’ll learn how to create presentations that have a real impact.

This two-day training is conducted in a small group of maximum 7 participants.

Program

Day one

• We’ll teach you to design a presentation strategically.  You’ll discover how your choices influence your audience.
• We’ll take you through the Storydesign methodology step by step. It will help you create a distinct narrative arc that keeps your audience enthralled from start to finish.
• You’ll learn to note down your story quickly and concisely in the digital Storydesigner. That will save you a lot of preparation time and allow you to make quick changes and discuss your presentation with your co-workers.
• We’ll teach you how to apply the three-second rule to slides or Prezi images so that they add to your story instead of detracting from it.

Day two

• On day 2, we’ll show you what storytelling can help you achieve. You’ll learn to illustrate your arguments using anecdotes, metaphors and analogies.
• We’ll show you how to use storytelling to make your point and make it persuasively. A statement such as “We have a lot of experience” tends to go in one ear and out the other. We’ll teach you to relate anecdotes that get your listeners thinking, spontaneously, “They have a lot of experience!” They will find this more convincing.
• We’ll give you examples of successful and less successful illustrations so that you can learn what’s best in your own work situation.
• You’ll work with a seasoned trainer whose background is in the world of television and film scenarios.

After this training

• You will be able to craft a solid, convincing presentation structure using the Storydesign method.
• You will be able to enhance the outline of your Storydesign with the art of Storytelling.
• You will produce presentations that are crisp, persuasive and riveting.

This training is suitable for professionals who want to learn how to design strong presentations.

HBO+ thinking level